From time to time, and what is becoming a regular thing, we are commissioned to cover exclusive jobs for our clients – from Mo Farah’s first return to the Olympic Stadium for the National Lottery to being given access to the recent world exclusive story about Cultured Beef, dubbed the ‘Frankenburger’.
The day before the first-ever tasting of this groundbreaking burger we signed a non-disclosure agreement (NDA) on behalf of David Parry – one of our regular photographers at TNR and the Press Association. David was then given sole access to a studio while a chef demonstrated the cooking process of the world’s first Cultured Beef burger.
It is always a great testimony for us when our clients – on this occasion, Ogilvy PR – know that we can deliver, without question, what is required. By allowing our photographer exclusive access, it gave the agency and us more control over the shoot, also giving the photographer more time to capture the images which would work well for the national press.
It’s always nice to be involved in such a memorable project, and especially one that captures so much attention with 24 of our pictures being used!
Post by Nicola Charalambous, Head of Photography @TNR Communications
