With Sir Alex Ferguson announcing his retirement at the end of the season and David Moyes being appointed his successor; sport has shown it has the power to dominate the media. This is probably one of the reasons that BT worked relentlessly to mount a challenge to BSkyB and launch their own sports channels.
While there have been previous attempts by ESPN and Setanta to knock Sky off their perch as the largest paid for sports provider in the UK, early signs show this could be a serious contender with shares in BSkyB falling by more than 5% initially.
TNR Photograph appeared in the Independent
Whether or not customers will actually be better off by switching from Sky to BT to quench their sport thirst is hard to say as both offer slightly different packages. However competition is usually a good thing for consumers, and I’m sure sports fans around the UK are pleased to have more options available to them.
TNR Photography left to right appeared in the Metro and the Daily Telegraph
Post by Alex Waite, Marketing Manager @ TNR Communications
