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Triumphant International PR Campaign Takes Shape
Nikolay Bojilov from Bulgaria winner of the Triumph Inspiration Award 2010 poses with Helena Christensen and a model wearing the winning design Morphology on the catwalk at the Triumph Inspiration...
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Case Study – The Skinny Cow Swap Shop
When Nestlé asked Frank PR to drive national coverage for Skinny Cow Hot Chocolate and increase the number of fans on its Facebook page, it drafted in Kelly Brook to front a campaign allowing women to...
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PR Photography and the need to Delight
I recently came across Frank Chimero’s ‘Design Nobility Pyramid’ concept via photography blog aphotoeditor.com Chimero teaches graphic design & typography at Portland State University as well as...
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Romancing the Picture Editor
Valentine’s Day is always a good day for press photos. Picture editors aren’t necessarily the most romantic of people. Good souls they all are, but wading through war, famine, disaster, left-to-rights,...
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Handle with EXTREME care!
This had to be one of the oddest briefs I have ever received. Photograph a box arriving at Heathrow, the contents of the box will not be visible at any time. Now I have been known to work wonders but...
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Best Jobs in the World
Sunshine, azure blue seas and crystal clear skies. An image worthy of anyone’s dreams. Unfortunately for most waking up to this is exactly that, a dream. However Tourism Australia are launching their...
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BT Sport Launches
With Sir Alex Ferguson announcing his retirement at the end of the season and David Moyes being appointed his successor; sport has shown it has the power to dominate the media. This is probably one of...
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Anyone for a stem cell burger???
From time to time, and what is becoming a regular thing, we are commissioned to cover exclusive jobs for our clients – from Mo Farah’s first return to the Olympic Stadium for the National Lottery to...
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Animal crackers
‘Ahhhhhh!’ This is the reaction in our office each day as the newspapers showcase the latest crop of animal pictures from around the world. The other day we did a count of how many animal pictures...
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Digital or print PR coverage…which has the most sway?
There was some rather interesting research done by the media regulator Ofcom featured in PR Week recently. A survey of 2,731 people showed that 41% of them now accessed news on websites and through...
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